By Adam Stephens – May 19, 202
Image: Enlighten
Nowadays the market is flooded with so many options and brands to choose from and many white-label from the same source. We are faced daily with the age-old question, “How do we get more sales and market share?”
Unfortunately, there is no magic formula you can follow to make a brand successful. Instead, you continually need to leverage data and analyze what’s working and what’s not working and not be afraid to adjust along the way. Evaluate and refine your strategy with a 360-degree approach in mind by getting real with yourself and sticking to the standard principles of a strong foundation and clear company goals. The Enlighten ecosystem was created as the first and only end-to-end advertising solution from in-dispensary, out-of-dispensary, and experiential activation. Before launching any initiative, we act as a resource to help brands get ready to dive deep into the advertising world.